Are you looking for ways to get your garments flying off of the racks? Color is a key factor in apparel success.
It isn’t as easy as it seems. There are many things to consider, as well as a few best practices and strategies that fashion professionals use to make sure you choose the right color. It will shock you to learn how color choices affect production costs and sales. You may also be surprised at how complex a phrase such as “a plain grey T-shirt” can become when communicating with your manufacturer or sewing factory.
You’re currently at the color-picking phase of the design and/or development process. Here are some tips and tricks to help you reduce costs and make high-sales garments.
1. Colour shades & tones for your target market
Consider who your target market is – what occasions do they buy for? What age group are they in? What colors may be more suitable for their skin? Consider looking at color theory and use it to figure out whether you should go for warm or cool colors.
2. Be timeless
Timeless does not necessarily refer to “basic” or boring. It simply means that it will be in style year after season. This appeals to most buyers. Who wants to spend a lot of money on something that will be ineffective after only a few months? Color plays an important role in this decision. Consumers are more aware of the dangers associated with fast fashion and are more willing to invest in durable pieces. This mindset attracts buyers who are attracted to neutral colors for women and men and deep blues and forest greens to men and pastels to children. This is.
3. Check your inventory
Take a look at your current inventory to see if any items aren’t selling as fast as you expected. It’s okay to “upcycle” your stock. Choosing colors that complement the garments from your past or current collections is a great opportunity to do this. The potential for buyers to see the value in old pieces and inspire them to try it themselves is possible by merchandising used pieces with new pieces.
4. Keep it simple
This is the “less is more” principle. It is perhaps the best example. The simple truth is that the less colors you select, the more money it saves. This is simple math, we bet! Selecting just one or two colors can help you save a lot on time, manufacturing and turnover after your garments are in stock.
5. Check out the fashion forecast
It looks like rain… that’s raining success for your company and yourself if your colors are chosen according to predicted trends. Trendy colors are often determined by what’s known as a “move on” from previous seasons. These color schemes may appear on a few shows in one season. Then, in the next season they will become a key colour. They may even be used in the third season as a strong highlight color, after further deepening. These colors can be identified in advance so you can predict the trends for next season. You don’t need to do it yourself. Many online resources will help you.
6. Get Feedback
It is always a good idea for your target market to give feedback. You can set up a focus group and take large pieces of fabric. Give them choices. What colors do they prefer? To get the best results, show them pictures of the garment and the fabric samples so they can see the final product.
While there are many things to consider when choosing the right color for your products, these strategies will become second nature to you. This article can be used as a guideline to help you create a great color scheme.
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